SEO: Social Engagement Optimisation (formerly Search Engine Optimisation)
In today’s day and age, we ‘Google’ everything. In fact, society is so good at searching for things they want to find out, it has affected everyone by storing less information in their brains due to the immediacy of Search. It’s called the Google Effect.
What this means, is that if someone was to locate who they should spend their money with in your industry, they’re more likely to Google it to find out. As a rule of thumb, if your URL is not on the first page of search results, it generally won’t be seen. Number 1 is where you want to be, and you need to assert your dominance over your competitors.
To do that, you need Search Engine Optimisation, or SEO for short. SEO consists of a number of activities, performed over time, designed to help you rank favourably on Search Engines. These activities include on-page optimisation, off-page optimisation and link-building at its core, along with a number of other tasks. This allows for your site to increase in rank over time for specific, highly-searched keywords in your industry.
Recently, a new definition for SEO has emerged, being ‘Social Engagement Optimisation‘, that is, marketing for humans as a priority for ranking well on search engines, namely Google. This fundamental shift (you may have heard of the Panda and Penguin updates) means you can no longer generate low quality articles stuffed with keywords and random link building exercises to rank well. Now, it’s the humans that influence search.
Our long-term SEO strategies include:
- Content Production
- Industry Keyword Evaluation
- Competitor Evaluation
- Long-term Competitive Keywords Marketing
- Short-term Opportunistic Keywords Marketing
- On-Page Website Optimisation
- Off-Page Marketing
- Posting and Commentary
- Proven, Benchmarked Results
- Detailed Reporting and Tracking
Speak to us today and start being visited more than your competition.
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