Now, you may or may not have heard of the new anti-social network called Haters. It does what you think it does, instead of a ‘Like’, you get to ‘Hate’ instead.
The App developers say normal social networking is too fake, that we can only ‘Like’ things we don’t even like. Haters is a place to vent your frustrations.
It’s an interesting concept and sure to stir up some controversy, and although it might sound bad for business (especially if your brand is mentioned), there’s some things you can do to own the space.
5 Things You Didn't Know Haters App Was Good For (as a brand)
By March 14, 2013Published:
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Now, you may or may not have heard of the new anti-social network called Haters. It does what you think it does, instead of a …
- So you've opened up the app, and seen things you can hate: duckfaces, homework, Facebook friends and waiting. The first thing you can do as a brand is to join in and start hating things most people generally hate.
- Ensure you share this to Facebook. What this will do is alert your Facebook fans that you're actually on top of this social media thing, which may (or may not) also prevent a pre-emptive strike against your own brand on Hater App.
- Add things that people genuinely dislike about your industry, and share that to your Facebook wall. This actually implies that your brand should be separated from common industry stereotypes (such as used car salesmen for example).
- Charity. Express your concern at the evils of the world and express what we can all do about it. Better yet, what your brand is doing about it.
- If you find your own brand being 'hated' on Haters App, no need to panic. This is a good opportunity to screengrab the post, post it to your Facebook wall and respond to the world. This shows your brand is receptive to criticism and goes out of its way to correct that sentiment.