Search Engine Optimisation has come a long way. It used to be a ‘game’, ie, you used to have to game the system to rank well. That involved a lot of keywords, a lot of links back to your site, and a lot of content that was rubbish to read but was good enough to send your website skyrocketing up the ranks.
There’s one thing we can always be sure of, and that is change. You see, Google is a business, and they look out for number one – Google. In order to stay in business, Google needs to stay relevant. When Google bought out the cutely named Panda and Penguin updates, this sent traditional SEO (and most of the effort that went into it, into a tailspin). Websites plummeted in rank.
The new ingredient for ranking well on Google is being ‘genuine’. Genuine about being an active, engaging, contributing brand or blogger. Here’s how to be yourself and get Google to love you.
7 Tips To Rank High On Google (by being yourself)
By March 5, 2013Published:
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Search Engine Optimisation has come a long way. It used to be a 'game', ie, you used to have to game the system to rank well. That …
- It all starts with you. Your website is a reflection of your brand or your persona. It might look awesome, but can Google tell what you're on about? Make sure you research into some keywords that people might use to find you on Google. Put them into your title, description and alt tags.
- Use those keywords on all your pages, but don't overdo it. Make it genuine. Always be mindful of the fact that your website has to be appealing to humans as a number one rule, but friendly enough for search engines to crawl and understand what you're on about.
- Utilise your blog often. Write daily. The content doesn't have to be long. Aim for at least 250 words, and again, be mindful of your keywords. Write it in a conversational manner to encourage interaction from visitors.
- Tweak your Twitter, Google+ and LinkedIn accounts to reflect the industry you're in. Join communities that supplement your interests, and start following the highly influential social accounts and blogs you come across.
- Over time, your influence levels on your site and blog will go up, which will encourage others that are interested in you to share and recommend your content themselves. This is as good as a positive review, and will, in time, help you rank exponentially.
- Broadcast your content to the world. Take control of your Twitter and Google+ and post your title and link to your new article. Encourage your followers to submit their opinion to your comments section.
- Engage in industry conversations on Twitter and LinkedIn. This is where the most industry-related conversation happens. Follow links and comment on blogs and news pieces you can contribute to.