Ever type your name into LinkedIn and see yourself way down the list? If you don’t have a generic-sounding name like StrongmanDigital’s founder Tomer Garzberg, you’re likely to never have this problem, however if your name is John Smith (or equally as generic), you’re probably wondering why.
Equally, if you type your industry title in to LinkedIn’s search bar, you might be disappointed to learn that others appear above you in LinkedIn search results.
Well today, we’re going to change all that (or at least try to). Lets begin.
9 Things To Do To Optimise Your LinkedIn account (and rank higher)
By March 7, 2013Published:
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Ever type your name into LinkedIn and see yourself way down the list? If you don't have a generic-sounding name like …
- The first thing you're going to want to do is assess your industry. This can happen in two ways. Check out the person who appears first in your search results, and see what they're doing different in their headline, work experience and summary. If there's anything they've done and you've left out, that's your first fix.
- Second, figure out what keywords people would tend to type into LinkedIn's search bar to find you, or people like you in your industry. Those are the keywords you want to include in your profile.
- Optimise your Headline. This is the first thing people will see as they search for you, and undoubtedly the core ingredient in search results on LinkedIn. Put any keywords in there.
- The next-most relevant item to optimise is your Current Work Experience. Increase the word count to include what you do on a daily basis, and inject those keywords you originally uncovered.
- Add all of your Past Work Experience, and reiterate the important industry keywords in your content.
- If your Summary is looking lean, fatten it up. Be descriptive and interesting here, and mindful of the keywords you're using (just don't overdo it).
- Skills and Expertise are pretty awesome too. Use each industry keyword as one Skill, and get your contacts to endorse you for them.
- If you're getting recommendations, ask the person recommending you to edit it to include any specific keywords you would like included.
- Be active. Join groups and communities relevant to your industry where you can provide insight as an expert.