Social Engagement is the New SEO
Google’s Penguin isn’t cute, and neither is “old-school” search engine optimisation. If you haven’t heard already, traditional SEO is as good as dead. In fact, the only thing that has remained constant throughout, is the need for site quality (removing errors, making sure pages are clean, with good content, that kind of thing). Though it’s hard to judge exactly what Google’s refined algorithm is doing, it’s clear to see that relevancy is the key to your high ranking keywords. Relevancy, because...
read more15 Facebook Ninja Shortcuts to Help You Save Time
A few days ago, we wrote about some brilliant keyboard shortcuts to save you time when using Twitter. It only makes sense that we found some equally awesome shortcuts to help you fly around Facebook at top speed too (considering it’s the most used network on the planet). If you’ve ever found yourself spending way too long navigating Facebook with your mouse, memorise these 15 shortcuts to go all keyboard ninja on it. 15 Facebook Shortcuts You Should Be UsingBy Tomer Garzberg Published: March 21, 2013Yield: +1...
read morePheed for Business: Will it work for yours?
It has been described as Twitter with a business plan. Pheed, the startup that’s taking on Twitter (though reliant on it) with a pivotal point of difference – users can charge others for viewing their content. At the moment, only celebrities have found a use for this monetised niche in micro-blogging. These celebrities have tapped into their fan base, and started to post exclusive video, audio, images and live streams to those willing to pay for it. So, the question is, could your business make Pheed work as another revenue stream?...
read moreWant to save time on Twitter? Here’s 25 Shortcuts to use
If your brand is Tweeting, then someone if putting in the hours. The more you get to know Twitter, the more you realise it isn’t just a set-and-forget 140 character post. Most likely, you’re on there, listening to specific hashtags, managing replies, and engaging in conversations. There are some fantastic tricks to Twitter that’ll turn you into a keyboard warrior overnight. Start using these and watch how easily you master the platform. 25 Twitter Shortcuts You Should Be UsingBy Tomer Garzberg Published: M
read moreIs there room in your business for anti-social Haters App? Yes.
Now, you may or may not have heard of the new anti-social network called Haters. It does what you think it does, instead of a ‘Like’, you get to ‘Hate’ instead. The App developers say normal social networking is too fake, that we can only ‘Like’ things we don’t even like. Haters is a place to vent your frustrations. It’s an interesting concept and sure to stir up some controversy, and although it might sound bad for business (especially if your brand is mentioned), there’s some things...
read moreCan Twitter Advertising Help My Business?
Twitter has established itself as one of today’s important communication mediums. What sets it apart from Facebook and LinkedIn, is its ‘openness’. That is, anything you Tweet can be seen by anyone, and the relevance of your Tweet determines who might see it (though hashtags and use of keywords). What is interesting, is Twitter’s advertising platform, which operates in a completely untraditional manner when compared to that of Google Adwords and Facebook Advertising for example. Twitter’s ‘Self...
read moreHow Can I Optimise a Facebook Ad Campaign?
If you haven’t yet already, you should check out Facebook’s ad environment. It differs in so many ways to say, Google Adwords, where the ads do reach the masses, but there are no real filters to niche who the ad is shown to (this may happen in time if Google+ or its transitional environment becomes more engaging). Facebook’s advertising offering is unique in that, it caches data from over one billion Facebook users. Individuals with their own specific life details and interests. It is this demographic-based pigeon-holing...
read moreHow Can I Manage My Blog Flow Better? [WordPress Guide]
![How Can I Manage My Blog Flow Better? [WordPress Guide]](http://www.strongmandigital.com.au/wp-content/uploads/2013/03/MasterWordpress2-184x184.jpg "How Can I Manage My Blog Flow Better? [WordPress Guide]")
If you’re a serious blogger, you need serious blogging software. While there are many platforms out there that can suit the general purpose of blogging, there’s none so powerful, expansive and abundant as a self-hosted WordPress blog. The WordPress community has enabled WordPress to grow into its own beast, allowing limitless modifications to the platform itself. There’s a reason why we love WordPress blogging here at StrongmanDigital. It allows us to efficiently write and publish blog pieces and takes care of many of the...
read moreHow Do I Rank Higher on LinkedIn [9-Step Social Optimisation]
![How Do I Rank Higher on LinkedIn [9-Step Social Optimisation]](http://www.strongmandigital.com.au/wp-content/uploads/2013/03/RankHighLinkedIn-184x184.jpg "How Do I Rank Higher on LinkedIn [9-Step Social Optimisation]")
Ever type your name into LinkedIn and see yourself way down the list? If you don’t have a generic-sounding name like StrongmanDigital’s founder Tomer Garzberg, you’re likely to never have this problem, however if your name is John Smith (or equally as generic), you’re probably wondering why. Equally, if you type your industry title in to LinkedIn’s search bar, you might be disappointed to learn that others appear above you in LinkedIn search results. Well today, we’re going to change all that (or at least...
read moreHow To Rank High on Google? Stop Trying So Hard
Search Engine Optimisation has come a long way. It used to be a ‘game’, ie, you used to have to game the system to rank well. That involved a lot of keywords, a lot of links back to your site, and a lot of content that was rubbish to read but was good enough to send your website skyrocketing up the ranks. There’s one thing we can always be sure of, and that is change. You see, Google is a business, and they look out for number one – Google. In order to stay in business, Google needs to stay relevant. When Google bought...
read moreRecent Posts
Social Engagement is the New SEO
15 Facebook Ninja Shortcuts to Help You Save Time
Pheed for Business: Will it work for yours?
