SEM: Search Engine Marketing and Social Advertising
Advertising continues to be one of the most effective methods of getting the word out to the masses, but unlike the offline world, online advertising is extremely refined, cost-effective and powerfully converting. We know how to develop highly effective online advertising strategies that achieve greater value for money. More visits and conversions at a lower cost over a longer period of time, with continuously refreshed adverts. Social and Search ads are proving highly effective:
- Google: Using probably the world’s most integrated advertising network, our Adwords Advertising gets your message to the right people for the right searches in your industry.
- Facebook: The most specific demograhpically targeted ads ever, that can help you niche your audience to your heart’s content. So many Australians are on Facebook (half our population), that it makes sense to advertise to them. With people sharing so much data on Facebook, targeting your ads to the correct audience is a powerful weapon in your arsenal.
- LinkedIn: For business-to-business, there’s no greater power yielded than the network that has the greatest collection of business executives to date. An often overlooked platform, with immense benefits.
- Yahoo and Bing: Although receiving much less traffic than Google, including Yahoo and Bing in your advertising strategy is a good idea, as there is less competition per keyword, meaning conversions you make there are costing you less.
Speak to us today and see why we’re one of Australia’s favourite digital marketing company.