Archive for May, 2011
LinkedIn First Social Network To IPO – Now Worth $8.9 Billion
LinkedIn ended its first day as a publicly traded company 108% higher in value than when each share was initially priced. A share in LinkedIn will now cost you $94 each, as opposed to just a few days ago when it was estimated to be $45 each. The shares climbed all the way to $122.70 [...]
It’s Official: Amazon Kindle Books Outselling Real Books
“We had high hopes that this would happen eventually, but we never imagined it would happen this quickly” – Jeff Bezos, Amazon Founder and CEO. It has only been around four years since Kindle electronic books were brought to market – and already Amazon.com is selling more of them than the paper option. Amazon, which [...]
Purina Introduces Three iPad Apps – For Your Cat!
This is not a joke – with Cat Fishing, Tasty Treasures Hunt and Party Mix-Up debuting to “entertain your cat”. In the video above, it shows cats “playing” the games, and Purina are working on making these available to Android tablet owners. Feedback from cat owners has been generally positive, but with one down side. Although [...]
How To Get A Custom Facebook Link For Your Business Page
Many people ask me how to get a custom Facebook link for their business. For example, Strongman Digital’s one is: https://www.facebook.com/StrongmanDigital Generally, you do not have this option available to you if your Page is brand new. The general rule of thumb is that you need to have 15-30 likes before you have the option to [...]
The Importance Of Separating Social Strategy
Although the field of Social Media is now flourishing is being collectively cast as “online marketing”, I still see some questionable practices whereby a company has marketed themselves (sometimes synchronised) collectively on the big networks, rather than tailor each strategy. The issue with this is that you’re only appealing to one market at a time, [...]
(Virtually) Deadly Game Of Russian Roulette Anyone?
Russian Standard Vodka creates a game that is unlike ever seen before. What is your Facebook account worth to you? Would you risk losing it for a trip to Russia? Berlin agency Miami Ad School Europe developed a unique game and promo video for the vodka brand to highlight its Russian roots. The game is just [...]
Coca-Cola Guerilla Marketing Strikes Again
With a virtually limitless marketing budget, Coca-Cola still opts for relatively ‘cheap’ guerilla marketing – and nails it every time. In their latest campaign, Coke and agency Oglivy&Mather transformed a crowded intersection in Bogota, Colombia, into their own outdoor theater. This latest campaign is evidence that whatever the world’s largest soft drink company touches, turns [...]
Facebook and Twitter Helped Save Gay Ugandans
A true testament to the power of Social Media – the reversal of a bill for “aggravated homosexuality”. By Ugandan law, anyone openly proclaiming their homosexuality can be put to death, and as news broke late last week that the Ugandan’s were stepping up their intolerance, the world took notice. Organisation ‘AllOut’, which defends global [...]
Viral Marketing: The Good, The Bad, and The Ugly
Appearing here: http://www.businessreviewaustralia.com/php/magazine.php?id=4319 Viral Marketing isn’t a new concept, but it has gained traction in recent years with the introduction of economical Social Media tools. YouTube is the main agent delivering Viral Marketing these days, boosted by the ‘sharing’ vehicles of Facebook and Twitter, and plently of companies have had a go. The goal of viral [...]
Microsoft buys Skype for $8.5 billion
In what was rumoured to be a bidding war between Facebook and Microsoft, ended with a price tag not seen for quite some time. While we (in Australia) were all sleeping, Microsoft bought the Estonian company Skype for $8.5 billion. What makes this even more tremendous, is that Skype isn’t even profitable as yet – [...]
