Archive for March, 2011
It’s Back! Rebecca Black’s ‘Friday’ Hiccup
Sorry to say this, but ‘Friday’ is back in action. Tipping 67 million hits, we wrote about the pull-down yesterday, attributing it to the now 1.3 million dislikes. This can only mean one thing now: being terribly bad is good for business, netting the so-called “star” over $60,000 so far. Here it is below if [...]
Even Rebecca Black hates ‘Friday’
The most annoyingly viral clip on YouTube, Rebecca Black’s ‘Friday’ had, as of just a few hours ago, 64 million views. We wrote about YouTube sometimes gets it all wrong here. Somewhere in between “gaining” 1.189 million dislikes, Rebecca Black, no doubt now depressed and lacking any self-esteem, has pulled the pin. For those of you [...]
Social Checkins Useless? Not Any More
The Germans are fantastic at engineering. They’ve brought us some of the most innovative developments of our modern time. It’s only natural then, that they engineer a ‘Social Checkin’ to achieve a masterful marketing campaign – and for dog food. Using Foursquare and a billboard, pet food company GranataPet allowed a ‘master’ to check in [...]
Stars of Facebook: Which one are you?
We all have them. They’re on our friends list – the classic archetypes. They include the “Like-A-Lots” and the “Friend Tycoons” and the “Oversharers”. The video below gracefully exploits the types of Facebookers, and proves that Facebook interactions can often be completely frivolous, but can ascertain the role of entertaining diversions from our own daily [...]
Why Mobile Phones Will Make Your PC/Mac Obsolete
The growth of mobile is tremendous, and more and more data about internet usage is proving this. By 2015, we’ll all be using our mobiles more than we use our desktops, and this study from Microsoft shows why. So what does this mean for business? The time has come to turn attention to what people [...]
Oxford Dictionary Gets Social
OMG, LOL and the symbol for ‘heart’ part of Oxford English Dictionary’s latest entries. We all knew that sooner or later, two billion social users would influence something about our human kind – and now like it or not, language has folded. So now OMG and LOL have “official” meanings, what are they? “The intention [...]
How Sometimes, YouTube Gets It All Wrong
Rebecca Black’s “Friday” is a YouTube sensation. No one knows why. Usually, when you commit to a ‘music video’ and use pre-pubescent teenagers, poorly scripted and amateurish lyrics and autotune, you’re probably going to get laughed at. This time around, 44 million viewers have opted instead to make Rebecca Black a rising star. There isn’t [...]
Why Do You Tweet?
A fantastic video by @twitter, about twitter.com. Confused? Just watch: Happy 5th Birthday Twitter.com! http://www.strongmandigital.com.au/contact-us/ Until Next Time, Tomer Garzberg (Keynote Social Media Speaker and Social Technologist) Australia to the World: Brisbane, Sydney, Melbourne www.strongmandigital.com.au Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
Twitter: What Brands are doing it right?
If you’re not on Twitter, you’re not part of any useful conversation, and that’s becoming more and more of a fact. Even when it comes to SEO, a presence on Twitter helps you astronomically, as well as appearing in Google’s Real-time results. Evidently, Twitter contains a LOT of noise, from many different brands, but within [...]
YouTube: Corporate Getting it Right
What to know how some of the best in the business are creating viral ‘likeability’ through YouTube? Here’s some of the best: Dulux. Coloured India: http://www.youtube.com/watch?v=uPpMWaSPt-s Intel. Social Action: http://www.youtube.com/watch?v=ZM0ptMqNhso Nokia. Microscopic Animation: http://www.youtube.com/watch?v=CD7eagLl5c4 Barclays. Finance Entertainment: http://www.youtube.com/watch?v=iSSMZgo1640 McDonalds/Coke. T-shirt War: http://www.youtube.com/watch?v=DKWdSCt4jGE Maxibon. Man Chew: http://www.youtube.com/watch?v=LHrhmpKSLVg Bensons. Mattress Dominoes: http://www.youtube.com/watch?v=ndYxBQXhNjI Diet Coke/Mentos. Fountain Madness: http://www.youtube.com/watch?v=hKoB0MHVBvM Coke. Happiness Machine: http://www.youtube.com/watch?v=lqT_dPApj9U http://www.strongmandigital.com.au/contact-us/ Until Next Time, Tomer [...]
