Archive for September, 2010
QR Codes for your business
In a cross between geolocation and blatant guerilla marketing, Quick Response codes are going mainstream. If you don’t know what these pixelated blocks mean, they’re a glimpse into the latest in marketing efforts. Just like we’re learning to say everything inside 140 characters, QR codes are revolutionising the way we communicate. With a QR code, [...]
Social Media and Traditional Media unite to catch a criminal
One of the most shocking YouTube videos of all time emerged of a young girl throwing puppies to their death – and for once Social and Traditional are in unicen. Just a week after the infamous Cat Bin Lady received death threats and calls to “put her in the bin”, another, more horrific video shocked [...]
How Anyone Can Destroy Your Business Using Twitter
One Fat Man’s Wrath. A lesson learned from a Southwest Airlines Twisaster. Think you know how Word of Mouth works? When US-based airline company booted filmmaker Kevin Smith off a plane for ‘overloading’ issues, Kevin took it personally. So personally in fact, he Tweeted on Twitter to his 1.6 million followers about the situation – [...]
Why the days of offline information is reaching its use-by date
The natural progression towards streamline is quickly taking shape in the digital age. We’ve seen how fast the internet has integrated into our lives and is now a necessary component to everyday life. As with all communication, people naturally flock to easier, faster, cheaper, better – things that are not prevalent in offline media. As [...]
