Archive for August, 2010
What’s in a list? How to use Twitter Lists to your Advantage
If you’re dabbling in Twitter, you may be interested or curious about the Lists function. You might have noticed someone, out there in the Twittersphere has Listed your for something. What relevance does this have for you? A List is another way of “grouping” Twitterers together. You can List (or Group) Industries, Companies, Personality Types, [...]
Smoke and Mirrors NO MORE! Measuring Twitter Just Got Easier
With the numerous tools to measure things like sentiment and engagement, why does Strongman Digital endorse TweetsDigest.com? Twitter is a lot of fun, but when you’re taking it seriously, it becomes a huge amount of work. One of the main reasons to engage consumers on Twitter is its complete openness. You can engage the Twitterverse [...]
Case Study: Facebook Places or Foursquare? How Businesses are Using Geolocation
With the economy ‘kind of’ ok and Social Media getting widespread attention, businesses are ready to spend large. A study conducted by eMarketer.com has revealed that renewed confidence in online advertising is set to create a surge in Social Media advertising spend. The US still spends (and will spend) around half of the global spend [...]
News: Global Social Media Advertising Spend to hit $3.3 Billion
With the economy ‘kind of’ ok and Social Media getting widespread attention, businesses are ready to spend large. A study conducted by eMarketer.com has revealed that renewed confidence in online advertising is set to create a surge in Social Media advertising spend. The US still spends (and will spend) around half of the global spend [...]
Online Videos for Positive Business Growth
YouTube, Hulu, Vimeo… Chances are you’ve come across one of these in your daily digital activities. Millions of viewers watch online videos every day. The main reason is that videos engage people in a way that static images and text cannot. The power of video is so immense that studies reveal that it boosts the [...]
iPhone 4: Good for business?
A new and updated iPhone 4 has been released to the world market. While not solely intended for business users, it introduces features that are promising. If you are in constant search of tools and ways for you to boost the current state of your business, then this just might be the gadget for you. [...]
The Impact of Twitter on Purchase Decisions
A recently conducted study revealed that the purchase decisions of certain consumers were greatly influenced by Twitter. It also revealed that people form negative perceptions about your brand if you do not have an account–a presence within social media. Without a doubt, Twitter is too important to ignore … action is the key. Inexpensive way [...]
Smoke and Mirrors NO MORE! ChatRoulette’s Commercial Value
It took us this long to put ChatRoulette to use, but finally we have a way. Scary huh? For those of you not familiar with chatroulette.com , it could be simply described as well, idiotic. The aim of the game is hook up your video cam, open chatroulette.com , and be connected via video to [...]
Case Study: BlendTec Continues to Dominate
133 million views and counting as this blender company soars through Social Media. Those of you who have sat through Tomer’s “Speaking Socially” gig would have heard him mention Blendtec, at least once. The hit YouTube phenomenon continues to draw a large audience, this week claiming its 101st video, 133,841,027th viewer, and 320,000th subscriber. If [...]
Tomer on the Radio: Tweeting Your Own Horn
s originally appearing on: http://www.abc.net.au/local/stories/2010/08/17/2986061.htm Written/Interview by: Nathalie Fernbach | August 17th, 2010 Are you on Facebook? Perhaps you use Twitter to pass on the odd joke? How would you feel about using those tools to market your business? No longer just the domain of tech-savvy youth, social media are increasingly the communication tool of choice [...]
