Archive for July, 2010
News: British Government turns to Facebook to Curb Defecit
“The Spending Challenge” project aims to kickstart public spending like never before. The British Government and Facebook are in partnership to tackle what is described at the “largest public engagement project” ever launched. Facebook’s 26 million British citizens will be targeted to provide feedback and ideas about policies associated with the public spending budget. Democracy [...]
Make your Social Media Strategy Work for you!
Any business can benefit from a social media strategy. While some companies seek the services of agencies and consultants to help them come up with their social media campaigns, you might want to do the alternative and develop your own. Outsourcing your social media strategy does not automatically mean that you are free of certain [...]
Tomer Garzberg: Social Media Speaker
Just a quick one to let you all know about my developments! StrongmanDigital.com.au now ranks: #1 Natural Result inAustralia for ‘Social Media Speaker’: http://www.google.com.au/search?hl=en&q=social+media+speaker&btnG=Search&meta=cr%3DcountryAU&aq=f&aqi=&aql=&oq=&gs_rfai= #2 Natural Result for the whole Global Web for ‘Social Media Speaker’: http://www.google.com.au/search?hl=en&q=social+media+speaker&btnG=Search&meta=&aq=f&aqi=&aql=&oq=&gs_rfai= What do have to thank for this? Why Social Media’s influence on Google of course! If you want [...]
Boosting Business with Twitter
Promote your business with Twitter? Well, unless you’re living under a rock – it’s definitely the way to go. As a platform for people of all ages all over the world to express themselves through 140-character tweets, it is a powerful tool for any business, when used correctly. Here’s how you can create effective business [...]
Traditional Recruiting vs Social Recruiting
It seems these days, that no traditional business, whether product or service, is safe from online competition. As a matter of fact, industries that have never felt a threat other than from physical competitors, are now experiencing a tidal wave of improved methodologies online – allowing anyone in the world to compete more effectively. Social [...]
Traditional Marketing vs Trend Marketing
I’m surprised to hear some traditional marketers play down the importance and the power of emergent media. It’s true, I hear about this all the time. Are these traditional marketers in the pool of unfamiliarity? Or do they fear for their jobs? I guess both. Here’s my arguments why Trend Marketing is here to stay. [...]
Smoke and Mirrors NO MORE! Twitter Strategies for your Business
Your Business + Our 5 Steps = Twitter Success. Twitter’s benefit to the business world is confusing enough without listening to a bunch of marketing hype blowing the concept out of your brain completely. So lets make it easy on you – 5 steps to create a Twitter strategy: 1. Who are my customers? Demographics [...]
Case Study: Kevin Rudd’s $17m Social Media Campaign
He might be down and out, but Socially, Kevin is still in his ’07 prime. The ‘Respectful Relationships Campaign’ is a Social Media strategy that the Rudd Government implemented just before Kevin Rudd’s leadership was brought to a close – and is winning him points with digital supporters. The four year campaign, which aims to [...]
News: Cash Your Cheques With iPhone? Yep, On The Way!
An innovation by a US bank will ensure we no longer queue to cash a cheque. Banking giant Chase has never been shy of Social Media developments. After all, it was one of the first banks with an iPhone app. But US users who recently installed the update to the app got a little extra [...]
Happy Social Media Day!
Today is the first ever Social Media Day. It’s not going to be a long post – we here at Strongman are going out to celebrate. If you haven’t yet considered celebrating, check out Twitter and do a search for ‘Social Media Day’. It’ll get bigger every year. Until Next Time, Tomer Garzberg (Keynote Social [...]
