Archive for July, 2010
News: Facebook Launches ‘Questions’
In a move to rival the big trends with crowdsourced answers, Facebook steps up its game. Yahoo Questions, and LinkedIn’s Questions are ones we all know about, and have been dominating the market for quite some time. Facebook, after seeing the popularity of this Social Networking method, decided to take things into their own hands [...]
Case Study: Even Celebrities can’t Ignore Twitter
Last year, Kanye West dissed Twitter as “everything he needs less of”. This year, he crawls back on his hands and feet. Grammy-award winning superstar Kanye West has joined Twitter as @KanyeWest, an account which Twitter quickly verified with their seal of authentication. This comes as West, last year, initially removed himself from the Social [...]
Smoke and Mirrors NO MORE! LinkedIn’s Hidden Gems
Most of us are on LinkedIn, but are you getting value out of your profile? LinkedIn is no secret to the business world. The business networking site has actually just been valued at $2.26 billion, meaning it has carved its place on the corporate world. Here’s how to get the most out of LinkedIn: Quick [...]
Why Ignoring Twitter is like Ignoring Bills in the Mail
Most things in life, we don’t really need to pay attention to, and there are no ramifications. TV, Radio, Billboards, Magazines, Newspapers… but other things just come back to haunt you when you least expect it. Just like bills in the mail, ignoring Twitter can lead to a world of pain. Funnily enough, the consequences [...]
Why Gather Feedback through Social Media?
Gathering feedback through social media is a powerful tool to help a business flourish by adapting to consumer needs. For instance, registering in a social network like Facebook or Twitter allows you to address questions and issues about your company. You are also able to directly receive reactions from your network. You can then use [...]
Why Believing Facebook Is A “Waste Of Time” Is Social Suicide
I’ve given a fair few presentations in my time, and one thing is always unanimous whenever I’m in front of an audience – Facebook… no one gets it. Yes ok, there’s a whole bunch of girls flaunting their new breasts and a following of perverts to give them attention – but there’s one thing people [...]
Poll Reveals ‘Time-Poorness’ is Reason Behind Lack of Social Uptake
In a poll released to LinkedIn, but with invites from Twitter and Facebook revealed that most people are aware of the importance of Blogging when it comes to a Social Media campaign – but have no time to action it. Over 50% of those surveyed believed Blogging was important but lacked the time to take [...]
Smoke and Mirrors NO MORE! TweetDeck + Your Social = Incredible
Using Social Media is one thing. Managing it is the other half of the battle. While there are plenty of Social Media Management tools out there, none are as sexy as TweetDeck – and actually work just as well! Visiting TweetDeck.com you begin to understand the mechanics behind an all-in-one management tool and the benefits [...]
Case Study: How Social Media Keeps Coles In The Game
The fight between Australia’s supermarket giants rages on. Woolworths dominates traditional marketing, while Coles has cleaned up digitally. The strategic partnership between Coles and hit TV show Masterchef has seen Coles’ online sentiment skyrocket. So dramatic is the ‘chatter’ of Coles digitally, Woolworths has been left out of the social circle completely. Here’s the figures: [...]
News: It’s Official – Social Is Killing Journalism
770 journalists from 15 countries agree unanimously – the days of traditional news is numbered. A survey conducted in June by PR agency Oriella asked a variety of journalists from numerous, well-known news companies how the internet was affecting their business, publishing and quality of content. Over half of those polled believe their publication will [...]
