Archive for June, 2010
Clear the Smoke/Break the Mirrors: Get Off Your Digital Behind!
Yes, it’s a given that there are some great tools out there for business online. Actually replace ‘some’ with ‘way too many’, and you have yourself a playing field that has completely severed its connection with the traditional corporate world. The funny thing is, is that online users have absolutely no trouble switching from online [...]
Case Study: A Little Voice With Large Ramifications
This case study will run through the travellings of a simple online review of an unhappy customer, and what the end result means for that business. This example is in fact real, a friend of mine posted this review online, and now I will share with you how not managing your online mentions, can seriously [...]
Google’s Interactive Pac Man Logo vs Productivity
$120,483,800. That’s the amount of productivity lost worldwide when Google celebrated PacMan’s 30th birthday. PacMan, for those born after its time, was a hit arcade game where you steer a little circle-shaped chomper through a maze and get it to eat all the dots, and some bonus fruits, without getting killed by the bad chompers. [...]
If I was a Radio/TV station
Publicity is one thing that a broadcaster knows well. Every day, they take over our (now digital) entertainment portals, but what is surprising is that these publicity factories haven’t really grasped the power of Social Networks. Like most other businesses, their marketing is still stuck in ‘traditional’ more, trying to tackle a Tweet here, and [...]
If I was a developer and wanted to make millions
No other industry has such an open market that those in the digital development field have today. All of today’s overnight millionaires have taken hold of the Social phenomenon, and it seems like there’s no end to people that have ideas and calling themselves entrepreneurs. Twitter, Facebook, Google, Digg, Delicious, YouTube, Flickr… These are all products [...]
