Archive for June, 2010
Secret Tip #7: Get Social Media Users Through Your Door
It’s true! There is such a thing as getting online users to actually, physically getting out from behind their computer screens and their mobile phones, and entering your store. All it takes is a little digital persuasion. Beside from the fact that you can entice them through Twitter, Facebook, LinkedIn and YouTube, there are tools [...]
New Film Will Depict Facebook’s Highs and Lows
“You Can’t Make 500 Million Friends Without Making A Few Enemies” Such is the tagline to a movie about Mark Zuckerberg’s road to the excessively popular Facebook social network that has paved a reason for Columbia Pictures to release a trailer about its upcoming release, The Social Network. The teaser (which can be viewed below), [...]
Smoke and Mirrors NO MORE! Social Media Strategies Unearthed
You want answers? Here they are – evaluate your own Social Media strategy. Here are 5 of the hottest tips to evaluating your own Social Media strategy. If you’re going to start, make sure you start on the right foot. 1. Is my platform the right one? Twitter, Facebook, Blogs and YouTube are the core, [...]
Case Study: Coca-Cola Promoted Twitter Ad Nets 86 Million Impressions
As predicted, Twitter’s new advertising model has taken advertising to new heights. In just 24 hours, Coca-Cola’s Promoted Trend had been splashed across 86 million Twitter accounts. The cost of this promoted Trend (Twitter is still testing and experimenting) was rumoured to be tens of thousands of dollars, but Coca-Cola Global Interactive Marketing Vice President [...]
News: Google Has Gone World Cup Crazy Too!
Just when you thought Google’s World Cup contribution was simply displaying results, Google decides it’s just not enough. If you’ve been watching any World Cup matches, you’ll hear the constant drone of the Vuvuzela – a horn utilised by the crowd watching a match, which is annoying at the best of times. Google has decided [...]
Traditional news v Social Media “news”
There’s a reason why the bosses at CNN were quoted as saying that Social Media scares them. Here’s why. Traditionally, we got our news from newspapers. Large, often global companies, with journalists as far as the eye can see and contacts where it counts. They would all work long hours, compiling the “most important” news [...]
What the #WorldCup tells us about Twitter
If you’ve been on Twitter lately (and if you haven’t, get out from under that rock), you would have noticed a dramatic influx of Tweeting going on, mainly thanks to the World Cup. The beautiful thing about the World Cup is that it is a global event, and forms the basis of passion for most [...]
How to deal with negative comments in Social Media
Here’s another question I’m asked often, and is usually a major ingredient as to why a business is afraid of the Social Web – What happens if someone opens talks negatively about my brand/business? It’s interesting that the Web has made everyone’s voice heard. The power of the Social Web can make and break anyone’s [...]
If I needed a sudden burst of traffic
Taking things a little differently today, and flavouring the blog to cater to real-life requirements of the every-day business world. Lets say you’re launching a new product or service and you really want to get eyes on it, before your competition decides to step in and share the battlefield. There’s a few things you can [...]
Smoke and Mirrors NO MORE! Google Buzz has a value?
Ok, so Google didn’t really think Google Buzz through when it launched as a Twitter/Feeder/Blogging/RSS/Viral/Kitchen Sink, but is it still good for something? First thing’s first. Anything that Google develops or purchases, is worth tapping into. Google is not in the game of self-harm, and has a quest for digital domination. Sure it might have [...]
